Introduction
Nowadays, A good website is more than just a ‘thing’ online. A good website stands as your company or businesses reputation and persona. A good website will often be the first thing faced with a customer that gives them a good first impression of your business and company. In many cases, it will be the first thing they are faced with to buy products or services off of your company/business. Even beyond the looks of your website, the user experience also matters. How you present friendly user-interface can affect the way consumers view your company persona. The website becomes a weapon when it comes to marketing and reputing your brand, especially since many consumers rely on online platforms to exchange goods. So, question for you. Is it time for a website redesign?
UX (user-experience)
User experience is key to having good customer feedback to your website. A good user experience, with proper functionality, navigation, & accessibility can contribute to a customers satisfaction when it comes to viewing your website. When customers can move here and about through the website, have flexible accessibility, and have a feeling of ease at your website, they’re more likely to stay/come back the next time. However, if your website is very poor with bad navigation, poor functionality, and bad accessibility—It can make the customer frustrated and left unsatisfied. It’s less likely a consumer will want to stay at your website for any longer or even come back. In this competitive day and age, where patience and attention spans are short, it’s best to be able to optimize your website for best experience centered around the customer-experience.
Visual representation
How your website looks affects it’s reputation and professionalism for your brands persona. Whatever your website presents for users checking you out for the first time contributes to their first impression. Visually appealing & neatly organized designs can give a user an aesthetically pleasing experience to your website. Consistent designing of recognizable designs, logos, colors etc.. can give your brand a more recognizable reputation & identity for customers to refer back to in the future. Utilizing designs can also help relay ‘messages’ to customers using it. Overall, a good website design can leave users to have a good impression of the site & brand/company overall.
AIRBNB
One example of a website that attained success after redesign is AirBNB. Airbnb underwent major rework on its website design in 2014. The redesign centered around improving navigation, improving visual appeal, user experience, etc… The company utilized call to actions, larger images, and simpler booking processes. The refurbishment led to better user engagement. It was reported that Airbnb had a 30% booking in nights shortly after its redesign. Its new design made it easier for users to navigate, following with better visual presentation of the website. These factors led to more satisfied & trust-built customers. The success of AIRBNB’s website redesign demonstrates the impact a redesign could have on a business.
Conclusion
In this blog we went over the importance of website redesign. Going over how the design of a website plays a critical role in a customers impression on the brand and company. Not only does it build the brands identity, but it also builds trust in the customer to the brand. The Designs can influence the marketing of the businesses by redirecting customers decisions on purchase choices and such. Additionally, we went over how user interface is just as important. Better user interface can lead to better satisfied customers and in turn make them come back. Good interface includes good accessibility, good navigation, and overall good functionality. We went over AirBnB, a company that benefited from website redesign. By improving their design & interface, they were able to up their customer satisfaction and bookings. It demonstrated that website redesigns definitely do have an impact on customers satisfaction & bettering your design can increase satisfaction & your reputation as a brand. So, do you need to redesign your site?