Color plays a heavy role in influencing people psychologically. Different colors can make us feel different things. For example, colors like black and purple may evoke ominous or mysterious feelings. Similarly, colors like yellow and orange may strike more jolly or bright feelings. When we scheme out colors in our web design, we can sway users feelings and emotions to influence them to do something.
Brown is a unique color when it comes to emotional influence. People usually associate it with warmth, stability, & reliability. Some examples of businesses or companies that use it are
- YMC
- Maggie Rose
- UPS
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These big names utilize brown in their web design so as to sway peoples opinion towards their brand.
In conclusion, colors can play a big role in influencing peoples emotions. We can take advantage of this in web designing to sway people towards our brand. The color brown in particular can evoke feelings of reliability, warmth, & stability.