When was the last time you saw something sad in a commercial. Whatever it was, it most likely had the color blue tinted over it. That’s because blue is psychologically affiliated with emotions like sadness & sorrow. In web design, color also plays a big part. Just as commercials use colors like yellow and orange to convey happiness, websites do the same. For this reason, web designers are careful to pick out what colors they use to sway your emotions. So, how do color trends shape the digital landscape in 2024?
Colors can have many psychological effects on user emotions & behavior. Colors like red & yellow can make someone feel excited, where as colors like blue may make someone feel sad or sorrowful (or maybe even calm & peaceful. Darker colors like black may give us a more mysterious mood, & so on. These psychological effects on emotions can influence behaviors on the user. For example, shades of red & yellow may make a person feel hungry & induce their appetite, so this may influence them to order at a fast food restaurant. Another example, colors like yellow may influence a person to listen to a peppy song-artist, & colors like blue may influence someone to listen to a more relaxing song-artist. The point is, colors can have an effect on not only peoples emotions, but also their behaviors.
Now that we’ve went over the effects colors can have on users, we’ll talk about upcoming trends. in 2024, there are some colors that are expected to make their way to 2024. Colors like lavender strike emotions like peace & correlate technology to people minds. Colors like mint make users think of nature and futuristic things. These colors are based off of how people perceive colors nowadays, like what’s popular in art & modern design.